AJBR is an international open Access journal which publishes high quality research articles. It is hosted by School of Business and Economics at Kisii University. The Journal has a rigorous peer review process and is published quarterly. This gives ample time for peer review and authors are actively engaged throughout the process. Submissions must be well researched, informed and demonstrate a strong link with the theories cited and a high level of familiarity with the relevant literature and the concepts informing the study. The articles submitted must be original and should not have been published in any previous magazine or journal or any other electronic or print media. The journal aims at maintaining high standards of editorial integrity by strictly publishing original, important, valid peer reviewed articles on various business and economics range of topics. The journal seeks create a platform to foster balanced debate and exposes on important issues that affect business, management and economics. By so doing the Journal seeks to fulfil the School’s social responsibility of facilitating scholarly discourse through publications physically and online for sustainability. All submitted papers are expected to address the implications for practice and to clearly show new research pathways the publication may lead to. For further information please check out our guidelines for submission.