Yussuf Motari, PhD
40840200, Kisii | 0700600468 | ymotari@kisiiuniversity.ac.ke, ymotari@gmail.com
Summary
Yussuf Motari is a lecturer at Kisii University in Kenya. He teaches and conduct research on marketing and Entrepreneurship. He has a PhD in Business Administration and MBA in Marketing from Kisii University. He has a bachelor’s degree in business management from Egerton University.
His experience extends to curriculum development, student support, academic publication, and consultancy. Dr. Motari has undertaken significant consultancies, most recently in Gender Mainstreaming and Inclusivity, and has published several researches. Skilled in multiple languages including English, Kiswahili, and Ekegusii, he's a recognized figure in the academic community and a member of The Young Kenya Academy of Sciences, The Marketing Society of Kenya and the International Network for Government Science Advice.
BIO DATA
I am a married Kenyan male citizen aged 37. I underwent my Primary and Secondary education at Isamwera Primary and Gusii Highlights Secondary Schools from 1991-2000 and 2001- 2004 respectively. Thereafter, I joined Egerton university in 2006 for a Bachelors degree in Business Management, graduating in 2010. In 2011, I was admitted for a masters degree in Business Administration in the school of Business and Economics at Kisii University, graduating in 2013. In 2015/2016 academic year I enrolled for a PhD in Business Administration in the same university and graduated in 2021.
Research Interests
Dynamics in the use of Marketing Data
Evolving Trends in Consumer Behaviour
Use of Marketing among non-profits
Experience
University Lecturer -Kisii University [ P.O Box 408-40200] Jul 2021 to Current
A lecturer of Marketing and Entrepreneurship courses
Post Graduate Supervision of research projects and Thesis
A researcher in my areas of specialization
Achievements
Curriculum Review for Human Resource, Cooperative Curricula for Kisii University
Chaired the logistics Committee of the 1st School of Business International Conference
I participated in the Climate-U program on transforming universities for a changing climate in Kenya
Senior Administrative Officer -Kisii University Jul 2011 to May 2021
Offered a high level of administrative support to registrars, ensuring smooth running of the university operations.
Maintained Human resource manuals and encouraged staff to observe provisions of the human resource policy.
Handled daily office activities, including documentation, correspondences and reporting.
Achievements
Participated in the 1st University Staff Customer Satisfaction Survey
Member of the University Asset Evaluation and Tagging Committee
Member of the University Tender Evaluation Committee
Country Sales representative for Arad Branding ( India) July 2023 to Date
Developing the Kenyan Market for Iran Edibles
Supporting Local Distributors with merchandise
Importation Logistical support for local clients
Sale support services
Mentee-Science Advice Skills Development Program (2nd Cohort) September 2023-May 202
Paired with a Science Advice expert in Sweden
Participation in Science Advice workshops and Conferences
Supporting the Kenya Young Academy of Science
Consultancies
Sept 2022- May 2023
Lead consultant in the Gender Mainstreaming and Inclusivity Plan for Kisii Endelevu Trust Initiative (KETI).
May 2022 to Sept.2022
Lead Consultant in CSO sustainability Survey in the Yetu initiative for USAID and Aga Khan Foundation (AKF).
July 2021 to Date
lead Consultant for Capacity building for Ndizi Television Enterprises Ltd
May 2022
Consultant on Entrepreneurship with Gusii Youth Bunge SACCO a non-deposit taking Savings and credit organizations in Kisii County.
April 2022
Lead person in the Kisii University customer satisfaction Survey for clients seeking services in the Administration, Human Resource, Salaries, Registry as well as central services departments.
July 2023
Consultant with Bethany Bookshop Investment, Kericho on Human resource, Finance and Procurement plans.
August, 2023
Business Development Services’ Consultant for Startup Banana and Avocado Processing Factories in Western Kenya region.
Skills
Education
Doctor of Philosophy, Marketing Option- Kisii University 2021
Thesis Title:
Effect of Service Quality Practices on Generational Satisfaction Outcomes among five-star Hotels in Kenya. Moderating role of Covid-19 brand Innovation Approaches
Master of Business Administration, Marketing Option -Kisii University 2013
Project Title:
Effect of Advertisement Strategies on Sales Performance of Fast-Moving Consumer Goods: A case of Kisii Bottlers Ltd, Kisii, Kenya
Professional Accounting - KASNEB 2012
CPA -Finalist
Bachelor of Business Administration, Marketing - Egerton University 2010
Bachelors Degree in Business Administration -Second Class Upper Division
Kenya Certificate of Secondary Education - Gusii Highlight Secondary School 2004
Mean Grade A-(78 points)
Committees Served
Languages
Publications
Cheruiyot, P., and Motari, Y.O (2024).Towards a growing horticultural products export market.: The role of market dynamics among small scale farmers in South Rift , Kenya. International Journal of economics Commerce and Management (IJECM). Vol.12, No. 6 of 2024.
Cheruiyot, P., and Motari, Y.O (2023). Growth of Horticultural Export Market: The Implication of Quality Control Practices among Small Scale Farmers in South Rift, Kenya. African Journal of Business and Management (AJBUMA). ISSN (Online): 2079-410X; Vol 8, No.4 of 2023
Ombui, R.O., and Motari, Y.O(2023). Enhancing Sales Performance of Tea Packers in Kenya: Role of Exclusive Distribution Channel Strategy. African Journal of Business and Management (AJBUMA). ISSN (Online): 2079-410X; Vol 8, No.4 of 2023
Fred S. Omweri, and Motari Y.O (2024). Policy Networks and Relationship between Multiple Streams Approach and Implementation of Road Safety Policy Measures in Kenyan Counties. Good Governance Symposia (source: https://goodgovernanceworldwide.org/symposia/security_in_africa/
Motari Y.O and Nyaboga Y. B. (2021). Role of COVID-19 Brand innovations on generational satisfaction outcomes among five-star hotels in Kenya. International Journal of Academic Research, Volume 4(1).
Motari Y.O and Mboya T. (2021). Modelling servicescapes for generational satisfaction: The case of five-star hotels in Kenya. International Journal of Scientific and Research Publications. Volume 4(1).
Motari Y.O, Mokua B. E., and Ngacho.C (2017). Factors affecting Service Delivery among Water Companies in Kenya: A Case of Gusii Water and Sanitation Company, Kisii Town, Kenya. International Journal of Social Sciences and Information Technology. Vol III Issue VII.
Omweri, F.S. , Motari, YO(2024). Policy Networks and Relationship between Multiple Streams Approach and Implementation of Road Safety Policy Measures in Kenyan Counties. International Journal of Research and Innovation in Social Science (IJRISS). Volume VIII Issue IV.
Post Graduate Supervision
Effect of Blue Ocean Strategies on Marketing Performance of Soft Drink Manufacturers in Nairobi City County, Kenya for Emily Orina(candidate)
Effects of Distribution Strategies on Sales Performance of Tea Factories in Nyamira County-Kenya for Raymond Ombui (Candidate)
Effect of Market Standard Dimensions on Market Growth of Horticultural Products among Small Scale Farmers in South Rift, Kenya. Role of Export Market Interventions for Philip Cheruiyot (Candidate)
Workshops and conferences
Science Advice workshop at the Kenya Academy of Sciences 20th June 2023
Attended the 1st Kisii University School of Business and Economics International Conference on 6th and 7th of September 2023 and presented a paper on Modeling servicescapes for generational satisfaction among five-star hotels in Kenya
Book Chapter and Article Review
A book chapter review with IGI Global Publication: “Exploring Into ESG Investing -Unveiling Its Evolution, Significance, and Impact of ESG Investing on Investors and Organizations and Challenges”
Grants and Scholarships
2022-2023 Climate U Grant for Transforming Universities for climate change in Kenya
Mentorship training with the Science Advice Skills Development Program (SASDP-2) by the International Network for Government Science Advice (INGSA).
Membership in Professional Bodies
The Young Kenya Academy of Sciences
The Marketing Society of Kenya
REFEREES
1. Prof. Charles Okioga, PhD
Associate Professor, School of Business and Economics, Kisii University
P.O Box 408-40200
Email: bwokioga@yahoo.uk
Phone: 0720450181
2. Prof. David Ogoti, PhD
Associate Professor, School of Arts and Social Sciences, Maseno University
Phone: 0722494644
Email: dongarora@maseno.ac.ke
P.O. Box 333-40105, Maseno, Kenya
