TOM ODHIAMBO MBOYA, PhD
PERSONAL DETAILS
Date of Birth: 1970
Nationality: Kenyan
Cell phone number: +254 724 451 932
E-mail address: t.mboya@yahoo.com
Marital Status: Married
Religion: Christian
AREA OF SPECIALIZATION
I am a Marketing specialist, with special interests in consumer buying behaviour, customer value and customer involvement. Currently I am a Lecturer in the Department of Business Administration, Kisii University.
CAREER VISION
To read, research and work hard to contribute in marketing management discourse and frontiers of knowledge; to utilize acquired knowledge to better the society through implementation of practical initiatives; to have strong desire for personal growth and development achieved in line with organizational mission and objectives while exercising highest degree of integrity.
SKILLS SUMMARY
Competency in Strategic Marketing Management, Strategy formulation, Implementation and management of strategic change and control
General knowledge of strategic Management and contemporary discourse and research orientation grounded on positivistic school of thought
Thorough knowledge in Business information systems with good working knowledge in Marketing information systems
Strong in Planning and Organizing with ability to support develop, retool and aid implementation of curriculum and diverse strategic marketing initiatives
Results oriented and team player
Strong interpersonal, communication and analytical skills
Excellent Computer Skills – Power point, Excel, Word, Internet explorer and SPSS
A Passion for excellence
EDUCATION BACKGROUND
2012-2015: Moi University, Kenya.
Doctor of Philosophy- Business Management (Marketing)
2008 – 2011: Masinde Muliro University of Science and Technology, Kenya
Master of Business Administration (Marketing)
1999 – 2003: Moi University, Kenya
Bachelor of Business Management (Human Resource and Marketing)
(Second Class Honors, Upper Division)
2012-2013: Eldoret National Polytechnic
Higher National Diploma in Human Resource Management (Distinction)
1996-1997: Kenya Technical Teachers College
Diploma in Technical Education (Business Administration)
1992-1994: Kisumu Technical Training Institute
Diploma in Business Administration (Credit)
1988-1989: New Kisumu High School
Kenya Advanced Certificate of Education
1984-1987: Otok Secondary School
Kenya Certificate of Education
1976-1982: Otok Primary School
Certificate of Primary Education
WORK EXPERIENCE
2019-Date: Kisii University
Full- time Lecturer: Department of Business Administration
Academic Responsibilities
Dissemination of knowledge and evaluation of postgraduate and undergraduate students in the areas of Contemporary issues in management, Marketing theory, Marketing management, Consumer behaviour, Marketing research, International marketing, Principles of marketing. Supervising and examining graduate students in research work
2016-2019: Technical University of Mombasa
Full- time Lecturer: Department of Business Administration
Academic Responsibilities
Dissemination of knowledge and evaluation of postgraduate and undergraduate students in the areas of Strategic procurement management, Marketing management, Service Marketing, Consumer behaviour, Management practice, Relationship marketing and guiding graduate students in research work
2007-Date: Kenya National Examination Council
Examiner-in-Charge for Higher/Ordinary Diploma Business exams: Annual contract
Responsibilities
Moderation of marking schemes, coordination of a team of examiners, supervision of marking exercise by the examiners, sample the marked scripts to ensure the examiners are not deviating, prepare the final list of scores by each candidate and ensure the correct marks are entered into the system for all the candidates
2014- 2016: Kibabii University College
Part- time Lecturer: Department of Business Management
Academic Responsibilities
Dissemination of knowledge and evaluation of postgraduate students in the discipline of Strategic Marketing Management, Global business management and guiding graduate students in research work
2014- 2016: Kisii University
Part- time Lecturer: Faculty of Commerce
Academic Responsibilities
Dissemination of knowledge and evaluation of postgraduate and undergraduate students in the disciplines of Strategic marketing management, Marketing research, Consumer behavior and guiding graduate students in research work
2012 to 2016: Masinde Muliro University of Science and Technology
Part- time Lecturer: Department of Business Management
Academic Responsibilities
Dissemination of knowledge and evaluation of graduate and undergraduate students in the discipline of Research methods, Operations management, Management information systems, Marketing Management and guiding graduate students in research work
2012- 2016: Moi University
Part-time Lecturer: School of Business and Economics
2013- 2016: Part-time Lecturer: School of Aerospace Sciences
Academic Responsibilities
Dissemination of knowledge and evaluation of postgraduate and undergraduate students in the areas of Aviation marketing, Inventory and logistics management, Global strategic management, Research methods, Marketing management, Leadership and guiding students in their research work
2015-2016: University of Eldoret
Part-time Lecturer
Academic Responsibilities
Dissemination of knowledge and evaluation of postgraduate students in the areas of Research methods, Human resource management and guiding students in their research work
2003- 2016: Eldoret National Polytechnic
Senior Lecturer (TSC)
1997-2003: Mawego Technical Training Institute
Technical Teacher (TSC)
RESPONSIBILITIES
2021-Date: Director Kisii University TVET Institute
SUPERVISION OF PHD RESEARCH THESIS
2021 Motari Yusuf, Analysis of the influence of service quality and generational satisfaction outcomes in three star hotels in Western region, Kenya: A focus on the role of brand equity- Kisii University
2020 Faraj Anduku Yatundu, Mediating effects of brand equity on the relationship between social bonding strategies and customer loyalty among supermarkets in western Kenya- Kisii University
2023 Cheruiyot Philip, Effect of Market Standard Dimensions on Market Growth of Horticultural Products Among Small Scale Farmers in South Rift, Kenya. Role of Export Market Interventions, On going- awaiting final defense, Kisii University
2023 Zirwel Rasugu Maina, Analysis of the influence of marketing intelligence practices on performance of soapstone enterprises in Kisii County, Kenya: A focus on the role of social media marketing, On going- collecting data, Kisii University
2023 Susan Obara, Effect of distribution strategies on service delivery among selected courier service providers in Western Kenya: A focus on the moderating role of Technology, On going- collecting data, Kisii University
SUPERVISION OF POSTGRADUATE RESEARCH PROJECTS (MBA/MBM)
2022 Lydiah Bagaka, Empirical study of market performance among bakaries in Kisii Town, Kenya: A focus on social media- Kisii University- On going
2021 Mola Denish Odhiambo, Moderating effects of government regulations on the relationship between branding strategies and customer satisfaction among supermarkets in Kisii Town, Kenya- Kisii University- On going
2020 Matofari Jonas T. Wabwile, Effects of customer relationship management strategies on customer loyalty in Hotels in Mombasa County, Kenya- Technical University of Mombasa
2019 Rachael Makachi Ong’ayo, Effects of parent brand image on brand extension in commercial banks in Kenya- Technical University of Mombasa
2018 Patrick Lumwagi Kasamba, Effects of strategic planning on corporate performance of Saccos in Mombasa, Kenya- Moi University
2017 Edward Opiyo, Effects of e-procurement on the performance of an organization: A case of Kenya ports authority- Moi University
2017 Jared Okoth Obongo, Influence of logistics processes on supply chain performance in parastatals in Mombasa county, Kenya- Moi University
WORKSHOPS AND CONFERENCES ATTENDED
July-September 2023: Workshop on Data Analysis Using R Programming Language, Proposal Writing, Advanced Statistics and Experimental Design and Academic Writing Skills (Organized by RUFUROM in collaboration with the world bank
July 2016: Sixth International Conference on Innovation for Advancement of Humanity (Organized by Eldoret National Polytechnic) - Session Chair
June 2015: Fifth International Conference on Innovation for Advancement of Humanity (Organized by Eldoret National Polytechnic) - Session Chair
March 2015: AfricaLics PhD Academy in Innovation and Development in Africa (Organized by Africa Centre for Technology Studies and Moi University, Kenya)
October 2007: Curriculum development workshop at Eldoret polytechnic facilitated by Marist International College
August 2007: Examiner training for Business examinations facilitated by the Kenya National Examination Council
May-June 2007: Curriculum development for Diploma and Certificate in Human resource management at Kenya Institute of Education
MEMBERSHIP
1. Marketing Society of Kenya; Membership number M1413/MSK
2. Kenya institute of management; Membership number 45353
MERIT AWARDS
July, 2014: Best performance in Higher diploma in human resource management (Knec exams)
July, 2009: Best lecturer in Knec examinations (Eldoret National Polytechnic)
RESEARCH AND ACADEMIC PAPERS
Publications
Okari, Y. M., Mboya, T. O., (2021) Modelling Servicescapes for Generational Satisfaction: The case of Five-Star hotels in Kenya. International Journal of Scientific and Research Publications, ISSN 2250-3153: Volume 11, Issue 9
Mboya, T. O., (2020), Influence of Micro Credit Institutions on Women Empowerment in Homa-Bay County, Kenya. International Journal of Economics and Management Studies. ISSN: 2393 – 9125: Volume 7 Issue 7, Pages 44-51
Mboya, T. O., (2020), Relationship between Peer Mentorship and Growth of Small and Micro Business Enterprises in Uasin Gishu County, Kenya. The international journal of business & management ISSN 2321–8916: Vol 8 Issue 5, Pages 201-207
Faraji, A. Y., Ntabo O. K., Mboya, T. O., Ngacho, C. (2019), Mediating Effect of Brand Identity on Social Support and Customer Loyalty among Selected Supermarkets in Western Kenya. IJARKE Business & Management Journal. ISSN: 2617-4138 Vol 1 Issue 3
Faraji A. Y., Mboya, T. O., Ntabo, O. K., Ngacho C. (2019), Role of Brand Identity on the Relationship between Communication with Customers and Customer Loyalty among Selected Supermarkets in Western Kenya. World Journal of Innovative Research (WJIR) ISSN: 2454-8236, Volume-6, Issue-5, May 2019 Pages 75-80
Mboya, T. O., (2017), Relationship between Social bonds and Customer value in commercial Banks in Kenya. International Journal of Business and Management Invention ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X www.ijbmi.org || Volume 6 Issue 1 || January. 2017 || PP—28-35
Mboya, T. O.*, Ronald B. and Joel C. (2014), ‘Relationship between financial bonds and customer value in commercial banks in Kenya’, International Journal of Economics, Commerce and Management, United Kingdom Vol. II, Issue 12, Dec 2014 http://ijecm.co.uk/ ISSN 2348 0386
Mboya, T. O., Kuria Thuo J. and Wanjere D., (2013), ‘Influence of market dynamism on the performance of Public Technical Training Institutions in Kenya’, Journal of Technology and Socio-Economic Development
UNPUBLISHED RESEARCH WORK
Moderating effect of organizational factors on the relationship between market dynamics and performance of Public universities in Kenya
Relationship between customer involvement and customer value in commercial banks in Kenya
CONFERENCE PAPERS
Mboya. T. O., and Ongeri, L., ‘Strategic Leadership: A Determinant of performance in Academic Institutions’, 1st Annual International Conference, Mount Kenya University, Kitale campus, 2012.
EXAMINATION OF PHD THESIS
Ogega Mwango Ruth (2020), Employee commitment model for selected county governments in Kenya. A focus on implementation of diversity management policies and organizational leadership, Kisii University
Gordon Odongo Olala (2022), Relationship between human resource management practices and quality service delivery in lake region economic bloc county governments in Kenya; Moderating role of work environment, Kisii University
EXAMINATION OF MASTERS THESIS/PROJECTS
Charles Kitamuru Chacha (2022), The moderating effect of government policy on the relationship between revenue collection practices and financial accountability of Rorya district council in Tanzania, Kisii University
Matano Ferdinand (2022), Effect of e-procurement implementation practices on procurement of goods and services in the national youth service, Nairobi City County, Kisii University
Ngugi Grace Kabura (2021), An assessment of the role of advertising outcomes on customer satisfaction in selected commercial banks in Nakuru Town, Kenya, Kisii University
Gesembe Kwamboka Lusariah (2021), Moderating role of government policies on the effectiveness of promotion strategies on tourism attractions in nyamira county Kenya: A case for manga ridge, Kisii University
Richard Mosota (2021), An analysis of the effect of human resource development management strategies on organizational performance of Tea factories in Nyamira County, Kenya, Kisii University
Egrah Kwamboka Masese (2020), An Evaluation of the effect of integrated strategies on performance of public organizations: An empirical study of Huduma centres Gusii region, Kisii University
Gabriel Kipruto Cherop (2020), Organizational factors influencing the growth of youth owned enterprises in Kabarnet town, Baringo county, Kisii University
Onwonga Vane Brenda Bosibori (2020), The role of organizational factors in the relationship between work life balance and employee performance. A case of selected companies in Nairobi Kenya, Kisii University
Kharemwa Hellen (2020), Determinants of ISO 9001 standard implementation in public institutions: A survey of Elgeyo Marakwet county national government treasuries, Kisii University
Joseph K. Serem (2020), The moderating effect of interest rate capping on the relationship between domestic credit lending and growth of micro small and medium sized enterprises in Uasin Gishu county, Kenya, Kisii University
Kennedy Onyango Owago (2019), Role of procurement Act 2015 in the relationship between buyer supplier relationship and performance of milk processing firms: A case study of Nairobi county, Kisii University
Geofrey Kipkoech Langat (2019), An assessment of the effects of financial management practices on profitability of tea firms in Kenya: A case of factories in Kericho County, Kisii University
CONSULTANCY SERVICES RENDERED
1. November 2016: Marketing skills development programme for marketing officers in selected parastatals in Kenya. Organized by ESAMI, venue, Mombasa
2. September 2016: Soft skills training for drivers and security officers of selected parastatals in Kenya. Organized by ESAMI, venue, Kisumu
3. April 2016: Training of Eldoret National Polytechnic secretaries on relationship management
4. August 2015: Nehema Institute training of teaching and non teaching staff on teaching etiquette and customer care
HOBBIES
Reading and Research
Sporting activities, Basketball and Working out
Socializing
REFEREES
Prof. Christopher Ngacho Prof. Thomas Cheruiyot
Kisii University University of Eldoret
P.O Box 408-40200 P. O. Box 1125 - 30100
KISII ELDORET
Tel. 0722811548 Tel. 0720484926
Dr. Winrose Chepng’eno
University of Eldoret
P.O Box 1125-30100
ELDORET
Tel. 0724589771
